As I reflect on my recent experience at FinTech Fringe, a noteworthy event during London Tech Week, I’m drawn to the intimate setting and laser-focused audience it attracted. The event brought the limelight on fundraising strategies for fintechs in high-growth mode and showcased leading scaleups in the sector.
Thank you for reading this post, don't forget to subscribe!Despite the undeniable setback that the European fintech space has recently faced, with funding dropping by 83% in Q1 2023, it doesn’t signify an irreversible slump. Rather, it urges fintech firms to refocus their strategies, underline their unique selling propositions, and prepare with enhanced clarity for impending capital raising rounds.
One of the pivotal highlights was the emphasis on leveraging video content in our crowdfunding efforts. Video, as we all know, is a powerful medium, instrumental in building trust and promoting engagement. The real challenge lies in narrating your story in a compelling, concise manner. What problem are you solving? How are you doing it differently and more efficiently than your competition?
With the rise in popularity of shorter, bite-sized videos, it forces us to reassess – Is the classic 4-minute 30-second crowdfunding video now too long? It’s crucial to strike a balance between brevity and providing sufficient information to stimulate deeper engagement and encourage larger investments.
Consider this: We recently advised a client whose video, loaded with impactful testimonials, ran a bit on the longer side. We suggested editing them out and embedding them further into the campaign page instead. By showcasing headshots with names and titles, alongside a succinct quote, potential investors can choose to view the full testimonial.
These testimonials can further be repurposed across social media platforms, emails, and updates. This way, we not only retain the potency of the testimonials but also increase their reach and impact. It’s about reinforcing the value of videos while also innovating on how to use them effectively.
The FinTech Fringe left me with valuable insights and provoked interesting questions about how to navigate the evolving landscape of fintech fundraising. Now, more than ever, it’s about smart strategies, clear communication, and being nimble enough to adapt to change.
Victoria Bennett,
Founder, The Crowdfunding Hub