If you’re thinking about running a crowdfunding campaign to support your book, here are five tips that will set you up for success.
1. Clarity is Queen
While data is king, clarity is queen. As an author, you already know how to tell stories. Use those skills to engage potential backers. Make it clear what you’re asking for, why it matters, and what backers receive in return. A confused reader will never back a campaign.
2. Show Your ‘Why You’
In a world flooded with AI-generated content, the best way to stand out is to show up as yourself. Crowdfunding is personal. Backers buy into you before they buy into your book. Share your motivation, your mission, and the momentum that’s driving your project forward.
3. Rally Before You Launch
Don’t launch to silence. It’s not build it and they will come. A successful campaign starts with people – your list, your network, your community, your crowd. The first 48 hours are crucial to gaining traction and attracting more backers. Lay the groundwork before you go live. You’ll also get other benefits during the process, which will help you write an even better, more targeted book.
4. Make it Rewarding
Think beyond just selling a book. What else can you offer that feels special, exclusive, or meaningful? Behind-the-scenes content, signed copies, a bulk book club package with a private webinar—these are the kinds of perks that draw people in and make them feel part of your journey.
5. Keep Talking
The work doesn’t end at launch. Keep your backers informed, engaged, and appreciated and celebrate every milestone. Share updates, thank people publicly and answer questions. Campaigns with consistent communication keep momentum going and build confidence in your ability to deliver.
If today’s session sparked some ideas, start by getting clear on your “why,” and write down the first ten people who might back your campaign. That’s your starting point.
If you missed the webinar, you can watch it here > https://twinflamesstudios.com/panels/#crowdfunding
Need help bringing your campaign to life? That’s exactly what we’re here for at The Crowdfunding Hub, join our community to get best practices to plan and run your campaign with the support of experts and other campaign owners.